SI.com has learned that for the first time in history, a major presidential candidate may sponsor a race car in NASCAR's premier series. According to sources, Barack Obama's campaign is in talks to become the primary sponsor of BAM Racing's No. 49 Sprint Cup car for the Pocono race on August 3. Details of the agreement are expected to be worked out over the coming days.
A BAM spokesperson has revealed the team will hold a press conference July 23 in Miami to reveal the partnership, currently a proposed one-race deal with an option to continue. Obama will be at the briefing, which will be tied to the "Get Out The Vote" campaign message he spread throughout the 2008 primary season.
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